BRAND IDENTITY & DESIGN

Your brand identity is the secret sauce that sets you apart from competitors. Brand design offers consistent visual language that provides an instant connection between you as the provider and your customers—making them feel proud to use and share your products with the world.

SO HOW DOES IT WORK?

Brand Identity

01

Brand identity is often referred to as “the outward expression of a brand”

—a set of tools or elements used by a company to portray their brand image.

This includes name, trademark, values, and other visual elements that shape your services to customers.

Know Who You Are

02

Before you know which tangible elements make up your brand identity, you must know who you are as a brand. Who you are as a brand is made up of a few key elements:

● Your mission

● Your values

● Your brand personality

● Your unique positioning

● Your brand voice

Moe's Group works with you to define your brand, and ensure your team has a clear understanding of each element. It all starts with a strong team who live and breathe your company values.

Design

03

Design is what will build the brand identity of your company. Think logos, packaging, web design, social media graphics and business cards, just to name a few. We’ll help you nail the following core design elements to make your brand unique:

● Logo

● Color Palette

● Typography

● Website & Email Design

● Product Packaging

● Business Cards

● Brand Style Guide