Yes… and no.
The law of reciprocity states people feel they must reciprocate when they are given something. This doesn’t have to mean giving away free products, although that is one way to make the law of reciprocity work for you. It could be as simple as educating your target market on topics surrounding your product or service.
Best of all, it does not have to be boring. In fact, it shouldn’t be because you need to gain your audience’s attention and inspire engagement, so you can open the door to the sale a bit more every time you post something.
4 ideas of how you can make the law of reciprocity work for you:
1. Record engaging live streams at least once per week.
Video is a growing trend. Statistics from Wyzowl show an increase from 61% of marketers using video in 2016 to 87% using it in 2019. Considering our “new normal” and the amount of time we have spent video chatting with friends, family, and coworkers, it seems this number will be even higher by the end of 2020.
Additionally, social media algorithms reward you when you use a tool that’s relatively new, and when you post content in the most popular format.
You probably get notifications that your connections are doing a live video quite often. Make sure you don’t miss out on the opportunity to connect with your prospects in the best way possible over distance- video.
2. Start a blog.
You might think blogging has died, but a lot of what you read online is blog posts. Your blog can be connected to your domain, and posting it on your website allows you to have your potential customers present on your site so that they might look around.
3. Use social media to post pictures of your products with the benefits listed.
Using appropriate lighting and not a lot of text gives your customers bite-sized ads without being salesy- for free! Of course, there is the option to promote your post by choosing the amount you want to spend and running it like an ad.
4. Start a group for a topic relevant to your product or service.
Think about how many Facebook groups you are a part of and how they may have influenced your buying decisions in the past. Psychologist have proven that people seek homophiliy, or the feeling you experience when you are a part of a group of people who are like-minded.
By inviting your followers on all your social media accounts to your group, you show you care. Consider posting about your new group on your accounts and reaching out, through DM, to the followers you have had previous interactions with.
*Please note, many sites count your DM as spam if you send an uninvited link, so start a conversation with your connection first, and let them know you have a group available and what your group focus is. Starting your interaction by asking about the customer gives an appreciated personal touch and warms them up.
You can also run a short live video about an hour before your live stream, letting your audience know you will be going live at X:00 and they should join you so they can learn (whatever your are teaching).
You can see now that sometimes giving helps you receive, so it’s a win-win.
To sum it up:
By creating attention-grabbing, engaging content, you create a desire for your product. Plus, you will be helping your audience by providing valuable information to help solve their problem and improve their lives. By leveraging your knowledge and desire to help your prospect, you encourage the law of reciprocity to work for you.
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