If you’re anything like me, the thought of using anti-aging skin care products didn’t cross your mind until those first little wrinkles...

Consumer Behavior has always been an interest to marketers.

So, you are getting customer complaints. All businesses get them, but how do you turn a complaining customer into a loyal one?

Having both tangible and intangible skills in new product development is a given, right? Not so fast --

If you update a product or make a new product without rendering an announcement, how then would people find out about it? Who would use it?

Diversity and inclusion in advertising is a trend that hopefully every advertiser will take to heart. Yet, it is taking a long time for some

As more and more companies announce their action plans for moving towards sustainable packaging, it becomes essential for all business owner

According to Dictionary.com, packaging is “the package in which merchandise is sold or displayed.” They also describe it as “an act...

By creating attention-grabbing, engaging content, you create a desire for your product. Plus, you will be helping your audience!

How should you approach an upset Customer? Should you say, "I'm sorry?" Is there a better way?

When it comes to branding, one of the things you should keep in mind is the influence that product packaging has on your brand and customer

People buy products because they have a problem that needs to be solved. As a brand, your job is to solve that problem for buyers!