Updated: Jul 18, 2022
It’s no secret that paid promotions are an option to market your product on YouTube. If you watch YouTube videos every now and again, you probably know all about Raid Shadow Legends, Dollar Shave Club and Blue Apron. There are even entire paid ads such as the Game Grumps’ ad for the Shovel Knight amiibo.
Why YouTuber Paid Promotions Work for Marketing
YouTube covers a large amount of bases. If you can name a subject, there’s a channel for it out there. There are numerous options on top of the popular subjects such as beauty, gaming and commentary. You can also find channels all about reptiles, art, books and dance. The variety of channels on YouTube gives you a ton of options for where you want to market your product or service.
These paid promotions work because youtubers have a tendency to collect large and wonderful fanbases. It’s a relationship that works together very well. If you find a YouTuber that you support, offering them a paid promotion gains you traction while also putting money into their pockets. If the youtuber’s content is in line with your company’s product or idea, that puts your ad into the eyes of the right people. It’s a win on all sides.
How to Have YouTubers Promote Your Product or Service
Find YouTubers to Promote your Product
It’s important to start by finding channels with audiences that fit your market. These channels could be based on your specific product or service. They could also fit the demographic for your product such as age, gender or lifestyle. Reading descriptions gives a good overview of the channel, but the best way to get an idea of what they're about is by watching a few videos. This gives you the best view of the personality you’ll be working with.
Email the YouTuber
Now it’s time to send them an email. You want to make sure your email has an attention-grabbing subject line that explains exactly what the email is about. It should mention your brand, product, and sponsorship opportunity. YouTubers sift through hundreds to thousands of emails a day from fans, companies, and collaborators. This makes it hard to get to everything quickly, so you want to make sure it looks important.
This email is extremely important to put time and effort into. You want to mention their name in the email so they know that you aren’t just copying and pasting the text. You also want to give a short description of your product or service and let them know what they’d get from the paid promotion. You should be specific about your budget. It’s important to get all the information out in as little words as possible.
Influencer Marketing Platforms
If emailing doesn’t work for you, there’s also the option of using influencer marketing platforms. These platforms allow you to find personalities from all over the internet to help market your product. The options for what platform to use are growing wider as the days pass by. Some of the more popular options are upfluence, CreatorIQ and #paid.
For an example, #paid has a lot of powerful tools that can work for your marketing campaign. The platform has even worked with larger companies such as Starbucks. It can help you match with YouTubers who fit your brand, and provide analytics on how the creators you are connected to are performing. It’s a great platform to get your marketing out there as quickly as possible.
Marketing your product through YouTubers isn’t always a quick task, but it is a worthy one. Their personalities add something to your marketing that can’t quite be found anywhere else. There are a variety of options in reaching out to these youtubers, and the large number of channels gives you options to find your target audience. Do you plan on using YouTuber paid promotions in your marketing?
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