Updated: Oct 4, 2022
What Is White Labeling?
Many people are confused about the difference between reselling and White Labeling. For those of you who are yet to know what White Labeling is, here is a short description for you:- White Labeling is a marketing strategy where a company rebrands another company's product under their label. So, the company which white labels need not build a product from scratch, instead it just needs to white label the product, and that is all. Now, this company has a whole new effect of offering their customers. No invention or discovery is needed; plain and simple white labeling can help a company launch a pre-existing product in an entirely new way in the market.
Do not think that it is always a hardbound product that needs to be white-labeled - it could be anything and everything right from marketing automation to online tools. Many departmental stores sell foodstuff-like grocery items under their label. This might seem to be a trivial example, but when you imagine the extent of sale and the market's domain, it is enormous. White labeling works best for those arenas when you cannot go for the DIY (do it yourself) strategy or has failed to create a product even after multiple attempts. As an entrepreneur, there is nothing to feel guilty about or get bogged down. You have white labeling as your rescuer.
What Can Be the Probable Problems if You Do Not Resort to White Labeling? Many entrepreneurs presume white labeling as a breach of ethics, but that is not precisely so.
For people who yet do not want to resort to white labeling, here are a few huge problems you can run into:-
● If you are building a completely new product right from scratch and pet huge expectations, you might run into a massive failure. Well, not a spoiler alert, though - your ideas might not be 100 percent fruitful in building a product. Whereas, if you opt for white labeling, you could avoid all the mistakes that many people had committed before you.
● If you switch to white labeling, you can easily save those extra bucks that you would spend on developing tools and formats which others have already created.
● The labor and cost of production overshoots to touch the sky. Your real cost of production reaches an enormously high level that will perpetually force you to increase the product's ultimate selling cost, decreasing the sake and accessibility of the product.
● You will have to work a lot on the basics, and you will miss both the scope and time to work on a focussed and target-oriented solution. Just think of it through this example:-
Suppose you want to build software that will help students to manage their study time as scheduled. Suppose you already have the template for the primary time management software and perform a simple and straightforward white labeling. In that case, you can use your time, labor, money, and resources to add something extra to your software that will be more useful to sell better.
When you have the information about the speed of light readily available on google, you can use it to solve problems instead of going to space to find it out again. This is not piracy, and it's the effective use of available information and technology to develop something better - an improvised version.
A white label is an ethical process where one company manufactures a product whereas another company sells it. It is almost close to reselling apart because you can add that extra edge of customization to the product with your brand image to perceive the product to be of the latter company and associate with that particular brand. So, they never get to know the manufacturing company; the banner gets changed.
Why Should You Opt for White Labeling? Here are the best four reasons to stick to White Labeling:-
● White Label is one of the quickest and easiest ways to brand. If you are trying hard to make your business better by adding more features to it, then a white label is the most suitable. With the ample money and resources you save by avoiding the building from scratch, you can invest more time, labor, and more money on developing target-oriented and focused solutions. You can add multiple other components to feature your unique brand image and consolidate your company and brand's manifesto. This gives a massive boost to the sales as well as the customer base of your company.
● Go for White Labeling if you want to make your customers happy. You can satisfy the needs of your customers quickly if you're going to resort to white labeling. On the contrary, if you're going to figure something out on your right from the beginning, things might get complex unnecessarily. Your customers may even get impatient and choose some other company solutions that will offer them quick solutions.
● White labeling is the ultimate savior of Time and Money. When you are on the path of any product development right from zero, it is bound to consume a lot of time and money, which is the draining of resources. This extra cost, in terms of time and money, can be effectively saved if you choose to white label. All your efforts and money can be optimally put to create that added zing for the product. If you are using an already tested product, you are already saving the cost and time, ultimately leading to tremendous success.
● If you are trying your hands on a product that your company does not create, white labeling can be a great way. The prepackaged products you choose to white label on are then prepared by experts you can trust for your specific formulations. So, you are catering to your customers with a trusted product that is bound to be successful.
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