Updated: Oct 4, 2022
Wanting to bring out the best in your natural beauty is why the beauty and fashion industry began in the first place.
For thousands of years, people have either been trying to emphasize their good looks or improve it. Many of the 350 exhibits, from the overlooked collections of Britain’s regional history museums, consist of what we would call beauty products, of one sort or another.
There are little combs and handheld mirrors made of copper alloy or, occasionally silver. There are types of stones called siltstone palettes, which Ancient Egyptians used for grinding green minerals for eye makeup.
There are also pale calcite jars, a carbonate mineral that looks like a rock, and vessels of assorted sizes, in which makeup, as well as perfumes, could be stored.
And, of course, there are lots of striking examples of Egyptian jewelry.
It’s clear to see that both male and female Ancient Egyptians apparently went to great lengths to touch up their appearance.
Today, in 2020, it is still just as important to us where appearances are just about everything.
If your company is selling beauty products, you want your logo to be on point, to reflect that your product will help others to look and feel their best. A logo can make or break a beauty company. You want to flip heads with your logo, so they will want to try your product.
Appeal to Your Audience’s Ideal Self
You want to create a logo that will appeal to the personality of the customer you’re trying to sell to. Create this, with them in mind, before they even know you exist.
People turn to beauty products to help shape the version of themselves they want the world to see, in a way, we use our appearance to try to show others what our personality consists of.
Think about your goal audience, and show it off in your design. Maybe your shoppers consist of rugged, reserved men, so you create a logo that takes on themes of masculinity; muted colors, bold but simple text, maybe an image of a bearded guy.
A brand identity doesn't live in a vacuum.
It can be the critical groundwork for developing your customers loyalty and retention, which can be a major competitive advantage.
Think about it: you feel more connected with people you identify with. It's the same with logos.
If you feel like a brand "gets" you, and it’s something you can identify with, you're much more likely to buy their products. Otherwise, they’re just another name in the phone book...so to speak. (I might have dated myself as an 80’s kid right there.)
It's not just a logo and a color scheme. It's what your customers think about when they think about you.
Whole Foods is one of the most visible and well-known organic grocery chains. Their difference is shown clearly in the brand's logo, which is green and includes a leaf.
It’s helpful to look at other companies' logos that stand out to you for inspiration for your own logo. You don't need to only look towards brands with beauty products or services. Maybe you admire Boxed Water for their values-forward branding and minimalist design. Minimalism isn't always the right approach, but few companies can benefit from a "cluttered" logo.
Ride-sharing company Uber is a great example of a company who uses simple, sans serif fonts, bold colors, and a basic logo. However, in Uber's case, they avoid appearing "too" minimalist. Simplicity is always better than confusion, but it's important to be sure you're still communicating the right message.
Without a clear, well-defined logo, your audience might not understand who you are. And, if they don't understand who you are, they are most likely not going to tell their friends and family about you.
If your message does not inspire and motivate your target market to want to buy from you, you're missing the mark. And, when any competitor - whether or not they have a better product or service - figures out that message, you’re leaving yourself vulnerable to being knocked out of the water by them.
Prove You Take Appearance Seriously
People are trusting you with how they look. If you don’t put thought and effort into your company’s appearance, why would others trust you with their very own appearance?
A business enterprise that lacks consistent branding, or lacks an eye catching logo, is a warning flag for customers looking for beauty products and services.
Make a memorable first impression using your logo to express the value you place on appearance.
People don’t look for face improving items so they can get lost into the crowd. They prefer to be noticed for their attractive features and to stand out. You ought to do the same with your logo.
Use colors, fonts, and images to create a sense of your company brand.
For example, mixing elements of the “nerd” style (glasses) with a stylish fashion (pearl necklace and evening gown) sets apart the cosmetic manufacturer, NerdyBirdy Beauty, from its competition:
As Coco Chanel once said, “simplicity is the keynote of all real elegance.” A beauty logo layout shouldn’t be bursting with multiple brilliant colors and images all vying for attention. You want the end result to be a simplistic design.
The splendor of the design should come from its stylish simple form. Just use a few colors. Keep any pics simple. Design one simple focal point, and keep away from having the picture and text compete with each other.
Use Color to Symbolize the Customer Experience
Maybe you want to create a relaxing spa atmosphere at your hair salon. Use light seaside colorings like teal.
Or maybe you want your clients to feel like royalty, so you use dark majestic colors like ruby purple.
Colors evoke emotions, so consider what emotions you would like your customers to feel with your company and plan your logo accordingly.
A logo speaks volumes about a business, especially in the industry of beauty products and service. Designing a company logo is not something to be taken lightly. Studies say that human beings tend to remember and relate to something visible, like a picture, much easier than just text: How many times have you heard anyone say, “I am lousy with names!” A lot of times, we recognize a person’s face but can’t remember their name.
Your company’s identification is represented through your logo, and in this noisy world, it has to stand out!
If your brand is executed well, it will be remembered, recognized, and will show that you care about your business and that you can be depended on by your clients.
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